I believe that blogging is crucial for any business. Regardless of whether you are a freelancer, a small local business or even a multinational company, you should still have a blog.

My Reasons

As there are countless websites that can provide many reasons for blogging, below, you will find my main reasons.

1. Sharing Knowledge

Like most, I usually search for answers on Google and I often find them on blogs.

An average person conducts 3–4 searches every single day

Source: SEO Tribunal

As many blogs helped and taught me a lot, I decided to give back the knownledge I acquired over the years. It also feels good to be able to help.

As a side note, I remember installing Atlassian Confluence at work 12 years ago creating a KB (Knowledge Base) to store how-to and troubleshooting information.

Now it’s time to share my knowledge here, and hopefully it will reach a much larger audience.

2. Become a Better Writer

My mother tongue is Portuguese and German is my second language, which I learned by going to school in Germany for 6 years when I was young. English came as my third language. Now, considering that I am a math person who prefers to deal with numbers, algorithms and other logical processes, I left languages ​​aside. I know it is psychological, that a person can be good in science and mathematics can also be very good in any other subject (including languages), however, I confess that I concentrated my time on the technical side.

My expectation is that, by writting constant articles, I can improve my English as well as my writting skills.

3. Reinforce Tech Skills / Grow Professionally

Having experience in creating knowledge base content, training documents, etc., it is common for me to also do some research, rethink and read what others write about the subject. I found that all of this not only helps me to become a better writer, it also improves my knowledge and keeps me up to date on the subject I’m writting about.

4. Building Reputation and Being Known

As you might have seen on the about me page or on my LinkedIn profile, in last few years, I gained a lot of experience in IT service management. However, only people who worked with me (coworkers or customers) have a fairer sense of my technical skills and knowledge.

I hope that exposing some of my work and knowledge through technical posts can help increase my credibility and foster relationships with current and potential customers.

5. Networking

I noticed that blogging help you keep in touch with your contacts and reach a new audience. It will be a good way to stay in touch and build rapport with my network and others.